๐Ÿง‘โ€๐Ÿ’ป
[๐Ÿ“– What is in mind] ๋ผ๋Š” ๊ฐ€์ œ ์ œ๋ชฉ์œผ๋กœ ํŠธ๋ž˜ํ”ฝ์„ ํ†ตํ•ด ๊ฐ ๊ตญ๊ฐ€๋ณ„ ํŠน์ง• ๋“ฑ์„ ๋ถ„์„ํ•˜๋Š” ๋‚ด์šฉ์˜ ์ฑ…์„ ์“ฐ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ชฉ์ฐจ ๋“ฑ ์ž์„ธํ•œ ๋‚ด์šฉ์„ ์•Œ๊ณ  ์‹ถ์œผ์‹  ๋ถ„์€ [๐Ÿ“– What is in mind] ๋งํฌ๋ฅผ ํด๋ฆญํ•˜์—ฌ ํ™•์ธํ•ด๋ณด์‹œ๊ธฐ ๋ฐ”๋ž๋‹ˆ๋‹ค.
์‚ฌ์—… ์‚ฐ์—… (Business, industry)
์‚ฌ์—… ์‚ฐ์—… (Business, industry)
๐Ÿง‘โ€๐Ÿ’ป
์‹ฌ๋ฆฌํ•™์  ์š•๋ง ์ •์˜ (Psychological Desire) : ์‚ฌํšŒ์  ์„ฑ๊ณต ๋ฐ ์ง€๋ฐฐ ์š•๋ง - ์ „๋ฌธ์„ฑ ํ™•๋ณด์™€ ์˜ํ–ฅ๋ ฅ ํ™•์žฅ ๋ฐ์ดํ„ฐ ํ–‰๋™ํ•™์  ๋ณด์ƒ (Data Reward) : B2B ํ™œ๋™ ์ง€์ˆ˜, ๋น„์ฆˆ๋‹ˆ์Šค ์ธํ๋ฒ ์ดํŒ…
๐Ÿ“Œ
์š•๊ตฌ-๋ณด์ƒ ์ง€์ˆ˜ (Desire Reward Index) : ๐ŸŸฆ ์„ฑ์ทจ ๋ฐ ์„ฑ์žฅ (A)
โœ๏ธ
์‚ฌ์—… ์‚ฐ์—… (๐Ÿง‘โ€๐Ÿ’ผ Business, industry)์€ ํŠน์ • ๊ฐœ์ธ์˜ ์‹ฌ๋ฆฌ์  ์š•๊ตฌ๊ฐ€ ๋ฐ˜์˜๋˜๋Š” ์นดํ…Œ๊ณ ๋ฆฌ์ด๋ฉฐ, ๊ธฐํ›„(๐ŸŒฆ๏ธ Climate), ์ •์น˜(๐Ÿ—ฃ๏ธ Politics)์™€ ๊ฐ™์€ ๊ฑฐ์‹œ์  ํ™˜๊ฒฝ(Macro-Environment)์— ์˜ํ–ฅ์„ ๋ฐ›๋Š” ์นดํ…Œ๊ณ ๋ฆฌ์ด๋‹ค.
์›น ํŠธ๋ž˜ํ”ฝ ๋งค์Šฌ๋กœ์šฐ ํ”ผ๋ผ๋ฏธ๋“œ (Web Traffic Maslow Pyramid)
์›น ํŠธ๋ž˜ํ”ฝ ๋งค์Šฌ๋กœ์šฐ ํ”ผ๋ผ๋ฏธ๋“œ (Web Traffic Maslow Pyramid)
โœ๏ธ
๋งค์Šฌ๋กœ์šฐ ์š•๊ตฌ๋‹จ๊ณ„ ์ด๋ก  (Maslowโ€™s hierarchy of needs) ์€ โ€˜์ธ๊ฐ„์˜ ์š•๊ตฌ๋Š” ํƒ€๊ณ ๋‚œ ๊ฒƒโ€™์œผ๋กœ ์ธ๊ฐ„์˜ ๋™๊ธฐ๋ถ€์—ฌ๊ฐ€ 5๋‹จ๊ณ„์˜ ๊ณ„์ธต์  ์š•๊ตฌ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์ด๋ฃจ์–ด์ง„๋‹ค๋Š” ์‹ฌ๋ฆฌํ•™ ์ด๋ก ์ด๋‹ค. ํ•˜์œ„ ๋‹จ๊ณ„์˜ ์š•๊ตฌ๊ฐ€ ๋จผ์ € ์ถฉ์กฑ๋˜์–ด์•ผ๋งŒ ์ƒ์œ„ ๋‹จ๊ณ„์˜ ์š•๊ตฌ๋ฅผ ์ถ”๊ตฌํ•˜๊ฒŒ ๋œ๋‹ค๋Š” ํ•ต์‹ฌ ๊ฐœ๋…์„ ๊ฐ€์ง„๋‹ค.
์ด๋Š” โ€˜ํŠธ๋ž˜ํ”ฝ์€ ์‚ฌ๋žŒ์ด๊ณ , ์‚ฌ๋žŒ์€ ๊ทน๋„๋กœ ์˜ˆ์ธก์ด ๊ฐ€๋Šฅํ•˜๋‹คโ€™, โ€˜์‚ฌ๋žŒ๋“ค์€ ์˜จ๋ผ์ธ์—์„œ ์†”์งํ•ด์ง„๋‹ค.โ€™, โ€˜ํŠธ๋ž˜ํ”ฝ ๋ถ„์„ ์„œ๋น„์Šค - ์‚ฌ๋žŒ๋“ค์ด ๊ฐ€์žฅ ๋งŽ์ด ๋ฐฉ๋ฌธํ•˜๋Š” ์›น์‚ฌ์ดํŠธโ€™ ๋ฅผ ์ข…ํ•ฉ ์ •๋ฆฌํ•ด๋ณด๋ฉด โ€˜ํŠธ๋ž˜ํ”ฝ ๋ถ„์„ ์„œ๋น„์Šค๋Š” ๊ทน๋„๋กœ ์˜ˆ์ธก์ด ๊ฐ€๋Šฅํ•œ ์‚ฌ๋žŒ๋“ค์„ ๋ถ„์„ํ•  ์ˆ˜ ์žˆ๋Š” ์„œ๋น„์Šคโ€™ ๋ผ๋Š” ๊ฒƒ์ด๊ณ , ํŠนํžˆ ๊ฐ ๊ตญ๊ฐ€๋ณ„๋กœ ์‚ฌ๋žŒ๋“ค์ด ๊ฐ€์žฅ ๋งŽ์ด ๋ฐฉ๋ฌธํ•˜๋Š” ์›น์‚ฌ์ดํŠธ ํŠธ๋ž˜ํ”ฝ์˜ ๋ฐ์ดํ„ฐ๋Š” ๊ฐ ๊ตญ๊ฐ€๋ณ„ ์‚ฌ๋žŒ๋“ค์˜ ํŠน์ง• ๋ฐ ์š•๊ตฌ๋“ค์„ ๊ทน๋„๋กœ ์˜ˆ์ธกํ•  ์ˆ˜ ์žˆ๋Š” ๋ฐ์ดํ„ฐ๊ฐ€ ๋  ๊ฒƒ์ด๋‹ค.
ํŠธ๋ž˜ํ”ฝ ๋ถ„์„ ์„œ๋น„์Šค ๋ฐ ๊ตฌ๊ธ€ ํŠธ๋ Œ๋“œ ๋“ฑ์—์„œ ๊ตฌ๋ถ„ํ•˜๋Š” ์นดํ…Œ๊ณ ๋ฆฌ๋ฅผ ์ค‘์‹ฌ์œผ๋กœ ๋งค์Šฌ๋กœ์šฐ ์š•๊ตฌ๋‹จ๊ณ„๋ฅผ ์žฌ์„ค๊ณ„ํ•˜์˜€๊ณ , ์ด๋ฅผ ํ†ตํ•ด ๊ฐ ๊ตญ๊ฐ€๋ณ„ ํŠน์ง• ๋ฐ ์š•๊ตฌ๋“ค์„ ์˜ˆ์ธกํ•  ์ˆ˜ ์žˆ์„ ๊ฒƒ์ด๋‹ค.
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โœ๏ธ
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Jinyeung Chae is a data-driven generalist, project manager, and independent researcher exploring AI (๐Ÿค– Ai), digital behavior, and human attention.
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Through Start-Notion and Traffic is People, he studies how web traffic and digital signals can help us better understand people, cultures, and emerging opportunities in the AI (๐Ÿค– Ai) era.
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