Characteristics and interests of each generation in Korea

Characteristics and interests of each generation in Korea

The characteristics and interests of each generation in Korea are the result of big data analysis by the Ministry of Culture, Sports and Tourism of Korea based on 26,280,061 online community posts of Kakao (Daum Soft) from 2016 to 2018, and through this, as a solopreneur (single entrepreneur) or member of a startup, you will be able to select a content category for a successful business and create an appropriate strategy accordingly.

Characteristics and interests of each generation in Korea

Before dealing with the characteristics and interests of each generation in Korea, Korea, which belongs to the Asia-Pacific region, has a spindle-shaped, urn-shaped (reduced) population structure, according to data from the United States Census Bureau. . This is a natural increase or decrease caused by birth and death, and as the death rate decreases and the population growth rate stagnates, the birth rate falls further.

Characteristics and interests of each generation in Korea Chart

The amount and ratio of mentions of characteristics and interests by generation in Korea are shown in a chart similar to the population structure as shown below, and through this, the characteristics of online community use by generation can be confirmed.

Amount and ratio of mentions of characteristics and interests by Korean generation

To analyze the characteristics and interests of each generation in Korea, the amount and ratio of mentions in online community posts by generation are as follows.

No.	Age	Amount	Ratio
1	50 to 60	364,491	1.39%
2	Moms	11,187,226	42.57%
3	30 to 40	11,130,723	42.35%
4	20 to 30	3,597,621	13.69%
Total		26,280,061	100.00%

Classification of characteristics and interests by generation

The characteristics and interest categories of each generation were classified as follows according to the content categories divided by Google AdSense economics.

Characteristics and interests of each generation (Age 50 to 60)

The biggest interests of age 50 to 60 generation are medical & health (💊 Health, 💪 Beauty, Fitness) with 67,995 mentions (18.65%), and jobs & employment (💼 Employment, education) with 43,392 mentions (11.90%). It has been analyzed that interest and mentions are high, which means that health and economic concerns are high.

In addition, as the average life expectancy of all generations increases along with health and employment, the 50-60 generation is said to have often mentioned ‘worry about money’ in addition to ‘worry about health’, which is also connected to concerns about ‘children’. They say there is.

Characteristics and interests of mothers

The biggest interest of the mother generation is education & childcare (💊 Health, 🛒 Shopping, 🫂 Online Community, 🎱 Hobbies, Leisure, 💼 Employment, education), which accounts for 20.98% of the total with 2,347,602 mentions, as well as 1,931,747 mentions, which accounts for 17.27% of the total. It was analyzed that jobs & employment (💼 Employment, education) were the most interesting and mentioned, which basically means that there is a lot of concern about the economic aspects that accompany childcare.

In addition, the keywords of interest among the mothers’ generation related to the above are ‘private education expenses’ and ‘children’s financial investment’, which are also said to be showing high interest.

Characteristics and interests of each generation (Age 30 to 40)

The biggest interest of the 30-40 generation is jobs & employment (💼 Employment, education), which accounts for about 20.88% of the total, with 2,324,409 mentions, as well as living economy and real estate (💰 Finance, 📰 News, 🧑‍💼 Business, industry, 🌆 Real estate, 🏡 Interior and landscaping) were analyzed to have the highest interest and mention. This basically means that there is a lot of concern about jobs and employment, but it also appears that there is a tendency to try to achieve economic stability through investments such as real estate. Additionally, there appears to be a high level of interest in keywords such as the amount of ‘national pension’, which signifies economic stability, as well as interest in diplomacy & security.

Characteristics and interests of each generation (Age 20 to 30)

The biggest interest of the 20-30 generation is employment & employment (💼 Employment, education), which accounts for 1,291,863 mentions, accounting for about 35.91% of the total. It was analyzed that the category with the highest interest and mentions was the category. It is one of the most important parts for beginners who want to take their first step into society and start their social life.

Common keywords for each generation’s characteristics and interests: “Age, Money, Time”

Age, Money, Time = SURVIVAL

Looking at the characteristics and interests of each generation, the overall common keywords are those related to “Age, Money, and Time.” This may be closely related to the word “Survival” in a large social community, from birth to death. This can be said to be the most basic aspect that humans face in their lives, even though various races and their cultural lives are different all over the world. This will help you develop a successful business strategy as a solopreneur or member of a startup.

References)

• Korea, Republic of. Population Pyramid (United States Census Bureau)
• Characteristics and interests of each generation (Ministry of Culture, Sports and Tourism of Korea)
• Google AdSense Profit Calculator (US)
• Google AdSense Profit Calculator (KO)